Home, grown
We got our start by being really into eating (who’s not?). The fresh, homegrown herbs that we desired were not supported by our yard-less home and busy lifestyle. Determined to find a solution, we turned to our windowsills and put pen to paper. By making our own hydroponic system that hadn’t yet existed in a seamless, beautiful and accessible way, we grew foolproof plants and even maintained our self-esteem (after a few tries).
- Sarah & Nick
What Matters Most
Purposeful Planting
Through plants, moods are boosted, air is purified, bodies are nourished and homes can be a calming oasis in a busy world. We believe that when you tend to a plant, you tend to yourself.
Minimizing Friction
Our approach solves for the challenges of modern plant care with simple-to-use products and creative adaptations to space, light and seasonal constraints.
Prioritizing Design
We’re inspired by biophilic design and believe that every product we make should channel nature’s sense of awe and wonder, while fitting seamlessly into any room or space.
Rooted in Chicago
What you touch, we’ve touched. We source as much as we can domestically and prioritize manufacturing, assembling and shipping from our hometown. This is important because it supports the community far beyond our walls. In addition to economic stability for our employees and their families, we spend heavily with local companies – from printers to packaging suppliers to the food trucks that show up at our dock to feed our team. When finished goods are imported from overseas, we lose the beneficial ripple effect.
Sustainably-Minded
Our desire to encourage purposeful planting is as strong as our desire to be better; for people, plants and the planet. From our practices to our products, we continually strive to do more good than harm.
